I’ve never worked at Apple and know very few people who did. Nevertheless, I read Adam Lashinsky’s book and enough Folklore.org that I think I can get away with replying to the Meaning of Googliness with the following:
| Googliness means | Appleiness means |
| Doing the right thing | Doing the best thing |
| Striving for excellence | Striving for greatness |
| Keeping an eye on the goals | Keeping both eyes on your task |
| Being proactive | Being obsessive |
| Going the extra mile | Going to the moon |
| Doing something nice for others, with no strings attached | Doing everything for the user |
| Being friendly and approachable | Keeping your mouth shut |
| Valuing users and colleagues | Valuing functions other than your own |
| Rewarding great performance | Punishing failure |
| Being humble, and letting go of the ego | Keeping your mouth shut |
| Being transparent, honest, and fair | Keeping your mouth shut |
| Having a sense of humor | Never writing a post on what Appleiness means |
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