Horace Dediu, current fellow of the Clayton Christensen Institute and founder of Asymco.com joined us for an epic and insightful discussion focusing on few key interesting topics: (a) new market disruption theories, (b) Apple in China and the luxury market and (c) the Japanese automotive industry and how it shapes up against disruption from Tesla, Uber and Apple. In the second part of the trilogy, Horace discussed how Apple has managed to navigate the Asian markets with a combination of building the best product and building strategic partnerships with patience and grow the market with the right timing of the correct localised product, for example, the iPhone 6 Plus. Horace also pushed against the notion that Apple is really entering the luxury market, by applying “Jobs to be Done” perspective (used by Bob Moesta in his interviews) to the issue.
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