Category: Market

Market data & competition.

Smartphones taking over in mobile gaming

Smartphones are upturning the mobile gaming market, comScore found in a study today. The number of players on iPhones and other smartphones has jumped 60 percent in the past year to almost 21.4 million and has cut deeply into the portion of those using regular cellphones. Their numbers dropped a sharp 35 percent over the same period to just 29.5 million.

via Smartphones taking over in mobile gaming | Electronista.

More data from Flurry analytics here.

Other game platforms vs. iPhone catalogs here.

Apple Media Advisory – iPad rationing to continue

Although we have delivered more than 500,000 iPads during its first week, demand is far higher than we predicted and will likely continue to exceed our supply over the next several weeks as more people see and touch an iPad™. We have also taken a large number of pre-orders for iPad 3G models for delivery by the end of April.

Faced with this surprisingly strong US demand, we have made the difficult decision to postpone the international launch of iPad by one month, until the end of May.

via Apple Media Advisory – Yahoo! Finance.

How about that.

One Hundred Million (part II)

My prediction is that sometime next year Apple will announce the 100 millionth iPhone OS device sold, making the iPhone the fastest selling platform in history. The iPhone will have been on the market for three years.

One Hundred Million « Asymco. (five months ago)

Did anybody else see the line below the “1 Billion” header in the iPhone 4.0 Launch Event? The segment was about the 1 Billion impressions that iAd will be able to target.  Interestingly this is one of only two forward looking estimates that Apple has ever made on the iPhone.

100 million

The 100 million threshold in units is important in several contexts.

First, on April 9th, 2007 Apple announced that the 100 millionth iPod had been sold, making the iPod the fastest selling music player in history. The first iPod was sold five and a half years earlier, in November 2001.  The iPhone will reach this in 3 years.

Second, no other platform comes close.  On November 3, 2003, Microsoft announced that it intends to sell 100 million Windows Mobile devices by year 2007. Two years after that goal, in 2009, Microsoft sold 15 million units, down from 16.5 million in 2008.  It has not reached half the targeted installed base.

Although there could be more than 100 million Symbian devices in use, they are not all running the same software, so they do not offer a targetable installed base.

Speaking of 90%+ market shares

Meanwhile, Apple’s market share in the portable media player (PMP) category was 92%, up from 87% in the study six months ago

via AppleInsider | Number of high school students planning to buy an iPhone doubles.

Does anybody remember iPod killers?

How about the iPhone killers?

No matter, it’s now time for the iPad killers.

95.7% of devices connecting to Boingo's airport Wi-Fi network are Apple devices

The iPhone represents nearly 90% of all non-laptop connections in Boingo’s airports. The iPad registered 5.4% of all device connections, while Android tallied 2.5%. Blackberry phones and iPod Touch MP3 players accounted for less than 2% each of total visits. Windows Mobile was less than 1%.

via MacDailyNews – Boingo Wireless: Apple’s iPad surpasses Android, Blackberry and Windows Mobile in four days.

Remarkable statistics, through a narrow sampling.  The above data represents all Wi-Fi enabled non-laptop devices in Boingo’s managed network, which includes 58 airports, the Washington State Ferries, and several sporting arenas and convention centers.

App download rate steady above 10 million per day

The App download rate increased to a record 10,753,000 per day during the last 90 days.  This remains below the peak reported iTunes music rate of 12 million per day in the fall of 2009, but above the more recent rate of 8.5 million per day reported in March.

The download rates for iTunes are reported to have fallen as tiered pricing has been introduced while App download rates continue to increase.

Time to Download 4 Billion Apps: 21 months

Last week’s announcement of “well over” 4 billion apps downloaded came 21 months after the App Store opened on iTunes.  To give a perspective on how fast that is, 4 billion songs took 41 months to sell on the iTunes Music Store.

The graph below shows the last actual data provided on both the App Store and the Music store downloads (circled) plotted from time of launch.

It also shows a curve-fit forecast of each store’s downloads.  If the growth persists, 10 billion apps could be shifted in 28 months post launch, which is around November of this year.