Asymcar 25: Cars Online, The Selfie Experience with Mathew Desmond of Capgemini

Mathew Desmond of Capgemini joins us to discuss Cars Online 2015: “The Selfie Experience, The evolving power of the connected customer.”

We begin with the finding that “One-half of customers are interested in buying a car from a tech company like Apple or Google. This is true even of customers who are satisfied with their current brand and dealer experience. It is particularly true of young customers (65%) and those in growth markets (China: 74%; India: 81%).

Backing up a bit, we discuss the automaker’s dilemma, that is the legacy manufacturing, distribution and support infrastructure and contrast that with the “clean slate” approach an entrant might enjoy.

The concept and inherent conflicts of a “Master Customer Record” fuels a deeper dive into “Continuity”, the buyer’s desire for a seamless experience.

Finally, we reflect on the perils that may lie ahead as the auto ecosystem attempts to improve the retail experience.

Listen via Asymcar.

Asymcar 24: Get rid of the Model T men

Should organizations hire people with industry skills and experience or capable, driven outsiders?

Horace shares tales from Henry Ford’s personnel practices during the Model T to Model A transition.

A discussion of aesthetics and jobs to be done. Tesla’s development, supply chain, aesthetics and market position while contrasting that with Toyota’s introduction of the Prius.

We close with speculation on what a “meaningful contribution” to the auto ecosystem might look like.

Influencer Insights Podcast | Kea Company’s Influencer Insights

Over the last couple of years we have been witness to the rise (and fall) of new research initiatives. What defines them, and what drives them to take on the market as they do? Hosts Thom and Derk Erbé are joined by Phil Fersht, Michael Coté, William Tincup and Horace Dediu. The panel drills down on new types of industry analysts and how they will change the IT research landscape.This is the third and final part of this podcast.

Source: Influencer Insights Podcast | Kea Company’s Influencer Insights