Daniel Eran Dilger in fine form after Apple became the world’s largest technology company by market capitalization.
These days, Apple’s primary competitors have all fallen down on their knees while clutching their gutted bellies…
Who is left? Google, the paid search giant that backers hope will beat Apple in hardware and software platforms… despite Google being neither a hardware vendor (nor marketer nor retailer nor support provider) nor having any real experience in managing a software platform for consumers. Fans of Google suggest that the company will take on Apple by acquiring a competing version of everything Apple has built over the last decade: iTunes, a mobile platform, hardware expertise, user interface design savvy, development tools, and a user base.
The problem is, they don’t also foresee that Apple could compete against Google in its own home territory of ads.
via How Apple could slay Google at WWDC 2010 — RoughlyDrafted Magazine.
The key assumption in the “Google can buy anything Apple already has” is that of the three things that make up a company (resources, processes and priorities) the only thing cash can buy is resources, and, in the tech world, even those are fragile things with legs that can walk out the front door.
Continue reading “Can Google buy consumer competitiveness? Can Apple be an ad giant?”