The billion dollar hobby

During the latest shareholder meeting Tim Cook revealed that Apple TV sales were above $1 billion in the last fiscal year (ending September 2013). The company later clarified that this figure includes device and content sales.

This poses a problem. In previous statements the company cited device (unit) shipments rather than value. The statements made to date suggested that cumulative volume of 3rd (current) generation Apple TV totaled 6 million units as of January 1, 2013.

The following graph includes an estimate of quarterly Apple TV sales based on comments made to date.

Screen Shot 2014-03-02 at 3-2-8.07.43 PM

As there were no additional comments during 2013, the “Billion Dollar” quote is all we have to go with for the year.  The problem with trying to separate content from hardware is complicated by several factors: Continue reading “The billion dollar hobby”

Horace Dediu drops in to chat on MWC 2014

It’s a good thing Horace Dediu got ready to start our Mobile World Congress #MWC14 tweetchat #IBMMWCChat on 2/24 a few minutes early – because as usual, the dialogue took off fast and went full steam ahead for an hour. Here is our basic topic list (ordering is mine, chat was slightly different)

  • Android Commoditization
  • Nokia,
  • Microsoft and Google
  • The OS, The Platform and the Ecosystem
  • Tizen
  • Wearables
  • Monetize This
  • The Operator Challenge
  • Nest again
  • The odds and endings

Read Tweet transcript here: Horace Dediu @Asymco drops in to chat on #MWC14 | Electronics industry.

Nokia welcomes Android developers

Barcelona, Spain – Today at Mobile World Congress, Nokia unveiled five new affordable handsets including a new family of smartphones debuting on the Nokia X software platform. Based on the Android Open Source Project AOSP, and backed by Nokias deep ties with operators, the Nokia X platform gives AndroidTM developers the chance to tap into, and profit from, a rapidly expanding part of the market.

via Nokia welcomes Android developers; expands global developer footprint with momentum across Lumia and Asha » Nokia – Press.

It’s worth remembering the distinction between operating systems, platforms and ecosystems.

Today’s announcement is consistent with the declaration of Nokia is engaged in a “war of ecosystems.” Note that this is in contrast to “a war of platforms” or a “battle of operating systems” or a “competition of devices.”

Devices are commoditizing, operating systems are commodities and the Android platform is a commodity. Value will not be captured in any of these technology modules. Ecosystems are another matter. It’s where Facebook (and its acquisitions) reside. It’s where Google lives and it’s where iTunes has been for a decade.

Nokia’s adoption of AOSP as an operating system is consistent with the ecosystem strategy set forth three years ago, and is also consistent with Microsoft’s competitive strategy.

Which is why I believe Microsoft is not only comfortable with this development but had agreed to it over a year ago when work on this initiative was already well under way.

Asymcar 10: Asleep at the switch

The orthodox vs. the unorthodox: Tata, Tesla and Toyota. Why might an asymmetric competitor lose and a symmetric competitor win?

We begin with Tesla and Apple. We continue with aluminum vehicles and re-visit information asymmetry as Horace exploits it to buy a Mercedes on eBay.

We talk about car APIs (Aux input jack and ODBII) and much, much more.

A brief discussion considers the perils of endless line extension up and down the market, perhaps fueled by financialization.

This is a good one.

Asymcar 10: Asleep at the switch | Asymcar.

The price is right

One of the axioms of hardware business is that prices fall over time. The consumer price index for personal computers and peripheral equipment from 1998 to 2014 is shown below:

CUUR0000SEEE01_Max_630_378

The price index suggests that prices for computers should be 54% of 2007 levels. Charles Arthur illustrated this on a global basis using a separate set of data.

The data shows that the weighted average selling price (ASP) of a PC has fallen from $614.60 in the first quarter of 2010 to just $544.30 in the third quarter of 2013, the most recent date for which data is available.

Continue reading “The price is right”

Airshow London, Wednesday Feb 26, 2014

We will be conducting our 8th Airshow event in London next Wednesday, 26 February 2014.

Airshow

The purpose of Airshow is to:

  • Understand how data can be used to persuade through an appeal to logic as well as through empathy.
  • Understand the basics of “data cinematicism” including the techniques analogous to cinematography and direction.
  • Understand story development techniques including how to facilitate the audience’s entry into the story.
  • Learn how to build a cinematic presentation.

The method we devised borrows heavily from the techniques of cinematography and screenwriting to impart meaning to the audience beyond the literal words spoken or images shown on screen. These techniques are demonstrated with “feature presentations” and then deconstructed in interactive lectures. Throughout we also weave Aristotelian rhetorical tips and present from the Asymco repertoire of stories.

Few seats remain. Discounted registrations are available for readers of this blog, and students.

A margin of error

Prior to Apple’s earnings report I read at least one article suggesting that the most important indicator to watch was Apple’s margin. I suppose this was due to a recent decline in margins from a peak gross margin of 47.4% in Q1 2012 to 36.7%.

As the graph below shows, margins began to recover by Q3 2013 and are nearly on par with year-ago levels.

Screen Shot 2014-02-12 at 10.32.50 AM

The guidance for the present quarter is a gross margin between 37% and 38%. This would imply a flat q/q GM line (blue line above.)

This is not quite catastrophic.

To better understand margins, it helps to compare them with other companies. When Apple reached that peak of near 50% gross margin I noted that such a level was higher than Microsoft’s and Google’s. The irony being that Apple was nominally an (implied) low-margin hardware company while Microsoft was an (implied) high-margin software company and Google was an (implied) high-margin internet services company.

Here is the picture with the last two years added: Continue reading “A margin of error”

Electric Shadow 1: Bicycle for the Mind

Horace Dediu and Guy English discuss the future of TV, how we consume media, and the fate of console-style devices. From Apple to Nintendo and beyond, is there one box to rule them all, or can there be?

Interview segment: Cinematographer Barry Braverman talks about working with director Wes Anderson (uncut version to be posted as Screen Time #54)

via 1: Bicycle for the Mind.

The Critical Path #111: Man of Arts and Letters and Science

Horace and Moisés discuss the excitement surrounding Microsoft’s hire of new CEO/poet Satya Nadella, Apple’s recent numbers announcement, and yet more on Google (and their sale of Motorola to Lenovo).

via 5by5 | The Critical Path #111: Man of Arts and Letters and Science.

Asymco

Asymmetric Competition

Skip to content ↓